One of the big stories in Australia over the last week has been the hilarious antics of a teenage party boy called Corey Worthington.
Corey is a 16-year-old boy from a Melbourne suburb who has brilliantly encapsulated a lot of the current advice for achieving modern marketing success:
- He held a party.
- He advertised his party at MySpace.
- 500 kids turned up.
- They drank and got drunk.
- They then annoyed the neighbours.
- The police were called.
How Corey Worthington Delaney will pay for the $20000 damage and compensation of police siege
[youtube=http://www.youtube.com/watch?v=hHzxxFwnItk&rel=1]
What did his parents speak out?
[youtube=http://www.youtube.com/watch?v=NEBS2mdQpf0]
The media pounced on this story, giving old-timers another reason to vent about “the youth of today.” Then something unexpected happened. Corey showed he was smart … or at least that he understands modern media:
- He was different.
- He was outrageous (so he was noticed — he cut through the clutter).
- He leveraged social media.
- He branded himself (with a pair of yellow sunglasses that he refuses to take off).
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